When getting a new website, every business owner deserves amazing results and designers will be able to achieve this a lot easier with a great brief. If you have endured a difficult design process before, I can guarantee a smoother and shorter route with better results. All it takes is a little bit of planning and communication to get amazing outcomes!
The web designers here at Media Heroes are superheroes, but just like every superhero before them, they require tight briefs.
As a designer myself I have spent 10 years working with business owners and I know a good brief can make or break a project. If you’ve ever been unhappy with your design result, this may be because the communication between you and the designer has not been as clear as it could have been.
Writing a brief is an essential first step, not only does it help the designer but also it helps you get your opinions and thoughts in order. But what does a great brief consists of?
Know your end result:
Have clear objectives and know what your goals are. To really get it right, ask yourself; what is the single most important thing you want the design to achieve? More enquires, subscriptions, to educate or to sell more products?
Actions to get there:
What are people going to do once they land on your site? Make an enquiry, subscribe or purchase products? How are you going to measure your website’s success rate? Designers are great problem solvers and if you clearly define the aims of the design they will focus on making those actions smooth and problem free.
Educate your web designer:
Designers are experts when asked to build sites but when it comes to your business only you know what is important and what makes your customers tick. I’m not talking about the coffee you drink, but more about the responsibilities the company undertakes day to day, the services you offer and the details that go with it. The more information you share with your designer, the more will be added into your site!
Tell your web designer who your main competitors are. Designers love rivalry and if you feed them with challenges, they’ll approach the project with a need to beat your competitors site. Dangle the carrot and you’ll be surprised how far the designer will go to get a better result.
Seek guidance from your designer to see what’s possible for the budget you have in mind. Ensure that what you’re investing in is going to give you a result or a return in investment. Get a list of what the price includes and have a full understanding. It is important you understand the specifics, like how many revisions are included. If your design takes longer than what was first agreed upon, you might be charged extra.
Clear communication from the start will ensure that any changes are still within budgeted price and cost effective.
Know Your Target Market:
Describe your customer; her age, sex and even personality. If the designer understands who the specific target market is, then they can cater the design to suit that audience.
Do you have any existing brand material like logos, designs or even sketches that you might have scribbled down on a napkin? Show your designer your ideas! If you want circles in your design you might get squares if you don’t tell your designer! Communicate your preferences and you’ll get closer to an end result the first time.
Have a Chat:
Designers don’t bite. Once the brief is written it’s essential that you and the designer discuss the brief in person, if that’s not a possibility then at least over the phone. Both you and the designer need a chance to understand the brief, safeguarding you from any wrong assumptions on both parts. Listen to the designer, share ideas and you’ll be surprised with the results.
You’ve written the brief, discussed it with the designer and now have the first draft of the design in front of you, now what?
Review the brief and the design together and give structured feedback rather than saying ‘that’s not what I had in mind’ or even simply ‘I don’t like it’. It’s ok to have personal preferences, focus on the parts you do like as the designer can develop it further and explain why you don’t like certain elements of the design.
Please keep your target market in mind, as these will essentially be the critics. For that reason try to avoid asking friends and family unless they are the target market.
What’s your story? Get in touch with Media Heroes, and tell us your experiences, nightmares or even the outcome from the support we’ve given here.