Is it time to outsource your digital marketing Brisbane campaign for your business?
An increasing number of businesses in Brisbane and across Australia are turning to professional marketing companies for their digital marketing needs, and with good reason.
With the increasing shift towards online communication and social sharing, digital marketing has become critical for businesses to succeed. The key is getting it right.
Digital marketing is complex
So, why choose to outsource to a Brisbane digital marketing agency instead of doing it yourself or hiring in-house?
Digital marketing is no longer just about having a good website; it’s a science. Considerable training and time commitments will be required for you or your team to make it work for your business.
A professional marketing firm comes ready with the expertise to offer a full range of services including copywriting, content writing, social media management, search engine optimisation, pay per click advertising, web design and PR services.
Digital marketing professionals are well connected with all the right channels for marketing your content. They are up to date with the latest demographics of how your clients are using online media, and have social media followings that get your content visible. It could take years to build that kind of knowledge base on your own.
Digital marketing is constantly evolving
With technology in a constant state of change, keeping up with best practice across multiple channels is imperative for your business to succeed. It’s also difficult to achieve.
Anyone can come up with mediocre content, but mediocre doesn’t equal success. Unless you’re nailing it every month, you’re wasting your time. Planning, creating, executing and marketing quality content across your website and a range of social media platforms takes expert knowledge and experience.
Because digital marketing encompasses so many activities, it requires a team of experts with a specific skill set in each area to ensure that all of your business’s digital marketing activities are working successfully.
Digital marketing is time consuming
Do you have time to keep up with the demands of your digital marketing without neglecting other aspects of your business?
When it’s done right, digital marketing is a full time job in itself. Keeping on top of the ever changing technology, tracking the media usage of your clients, staying ahead of your competitors and creating impressive content over a variety of mediums can be extremely time consuming!
In-house marketing can be costly
If you outsource your digital marketing activities, you will only be paying for the resources you need.
In-house salaries can be your biggest marketing expense, and it is impossible for one person to specialise in every digital marketing area of expertise.
Outsourcing will also save you money on recruitment, training, and the cost of setting up in-house systems.
Investing in a professional digital marketing firm will give you access to a broad range of skills from industry experts in every area of digital marketing.
SEO for digital marketing results
If you already have a marketing team on board, or feel confident with some (but not all) aspects of your current digital marketing strategy, you can always select specific activities to outsource.
So which ones do you choose?
While every digital marketing activity has its own individual advantages to your business, there are specific reasons to outsource certain areas. One of these areas is SEO.
SEO is notoriously tricky. Due to its fluid nature, utilising a person who was trained in SEO in previous years could actually do your business more harm than good. The same goes for novice work; unless you want to land yourself a penalty from Google, SEO is best left to the professionals.
If you are looking for a contractor for your SEO needs, be sure to find someone that makes it their business to stay on top of the trends in the industry, has recent industry experience and is using white hat, content driven methods for success.
Outsource your Adwords
Trying to manage your Adwords without experience is like trying to fix your computer without experience; it will likely end up costing you both time and money!
As a business owner, your focus is going to be on running your business and focusing on your clients, and rightly so. Do you really have the time to be learning the complex details of how to manage Adwords campaigns effectively?
Outsourcing to a digital marking firm with specialist a Brisbane pay per click team can save you the time, money and hassle of attempting to D.I.Y. The results will speak for themselves.
Social media management
You may consider yourself a bit of a social media buff, but being an expert in the art of posting selfies and soapbox rants isn’t going to help your business grow!
Social media marketing involves the use of multiple platforms that work together, with specific strategies used to target your specific client base with quality content, day in, day out.
Managing social media takes time, and for each platform to be effective it needs to be kept constantly updated, sometimes multiple times a day.
Customers are increasingly turning to Facebook as their first place of contact when they want to speak to someone. Outsourcing your social media gives you the opportunity to ensure that these requests as handled as soon as possible, as well as going into damage control with any negative feedback that inevitably arises from time to time.
Outsource your digital marketing for results
Don’t let your competitors get a digital marketing edge – stay one step ahead of existing and start-up businesses in your field!
Outsourcing your digital marketing will ensure that you are always putting your best business foot forward, delivering quality content that is directed to the right people, in the right places.
Having a strategy is essential to ensuring your digital marketing activities are working in unison to get you the best results for your business. You need your digital strategy to keep you at the top of your field – as well as the search engines. A professional marketing company can assist you in developing and implementing a strategy that gives you the direction your business needs to succeed.
Outsource your digital marketing to give it the attention it deserves. Your business will thank you for it!
Need advice on how to outsource your digital marketing for business success? Contact Media Heroes today.