For a website to work it must be seen. The best way for it to be seen is by creating and adding regular content. That is why a great website designer will build your site with the understanding that you, as a business owner, need it to be easy to use while still being an effective business tool.
Your web designer must understand how important it is that you can update your site quickly without any frustration or confusion. You are the reason your site will succeed online. You are the reason your web designer should use WordPress.
What is WordPress?
WordPress is a Content Management System (CMS), which is exactly as the name suggests, a system that manages your content. In the same way that your email software helps you sort and write emails, WordPress helps you maintain your website.
By outlining the reasons for using WordPress, and also some of the reasons that some people choose not to, I hope to explain why, in the majority of cases, WordPress is the platform for you.
Ease of use
WordPress is very easy to use, and requires no code at all to maintain if built properly. If you can use email, you can write a blog on WordPress.
Quick to install
WordPress can be installed quickly and easily. If you’re paying a professional on an hourly basis, this is a key to an affordable product!
Grow as your business grows
WordPress can grow in functionality, users and features as easily and quickly as you may need it to. From fully fledged forums to eCommerce plugins and multiple users; WordPress has a community of driven developers who are constantly adding new features to the open source package.
Incredibly SEO friendly
However amazing a website, if it can’t be found on the internet than it’s a wasted investment. WordPress is structured to handle SEO (search engine optimisation) very well and has additional plugins to get the very best out of it.
A few things to consider
There are arguments (of variable weight) against WordPress that it might pay to consider.
Plugins aren’t built equal
Plugins are attached to WordPress to give the platform more functionality. At the time of writing there’s close to 25 thousand different plugins that can be downloaded from their directory. As you can imagine they’re not all great.
This argument, whilst true to a certain level of experience, is fairly easy to avoid, as most web developers can distinguish the good from the bad. A professional designer can steer you clear of any trouble here.
Great for Ecommerce….to a certain point
There are ecommerce plugins for WordPress available, and I’ve had great experience using these for shops of up to two dozen products.
However, when products start increasing in complexity or you have hundreds of products to monitor, a different platform is preferred, most notably Magento. However, just like plugins enhance WordPress, one can also extend Magento to include WordPress which is a common work-around.
Design experience is useful
A final argument against WordPress is that it creates design limitations. This is only the case if somebody with no coding background is leading the project. Simply put, any site that you can design can be built in WordPress. If a designer claims otherwise they lack the development experience.
WordPress is a powerhouse for small to medium businesses looking for a professional web presence. The platform is:
- Great for SEO
- Easy to maintain
- Has design flexibility
- Simple for you to use
There are limitations for complex stores; however, by bumping WordPress to a secondary role one can still use the complexity of Magento to fill in any gaps that may appear in functionality.
It’s a great tool to create great websites. We wouldn’t be using it for our websites if we didn’t believe it was the very best for our clients. Get in touch with Media Heroes, the experts in creating great cool looking websites.