Digital Strategy Brisbane

The Digital Marketing Profit Machine is the foundation for our approach at Media Heroes. For the majority of our clients, their digital strategy is embedded into their solutions, so there’s no additional cost and this forms part of the incredible value we offer. However, if you wish to have a formal digital strategy plan, then we would charge for the creation of this document and the cost would depend on what you’d like included and whether you wish to combine this with other services, such as workshops and structured digital consulting.

It’s certainly a good start, but a website can’t generate substantial leads and sales by itself. You can have the best website in the world, but without an attraction strategy to drive qualified visitors to see it, then it’s like a billboard in the desert. You really need to plan your attraction strategy before developing your website, otherwise the structure, content and calls to action may not be correct, creating lots of rework. Most Brisbane web design companies only focus on the website, which is only part of the solution, so make sure you look for a Brisbane digital marketing agency who can help you with the whole process or you’ll be left wondering why your shiny new website isn’t performing.

This really depends on where you are now and the sort of business you have. If you need a new website, then obviously you need to factor in the time to design and build that first, which could be anyway from 4-6 weeks upwards. From there, attraction methods are going to be a lot faster than focusing on engagement and even between attraction methods there’s going to be variation. For example, PPC advertising will generate visitors very quickly, but will still take a few months to mature, whereas a regional SEO campaign will take several months to generate an increase in visitors and longer to mature. Although in some cases, you can see results within a few months, it’s important not to treat your digital strategy as a quick fix, but as part of the foundation for your business success. To learn more about timing expectations for your business, make sure you discuss this within your initial Discovery Session.

In almost every case, looking at your digital marketing strategy objectively will present you with new opportunities you were previously unaware of, so we always recommend it. However, there are some instances, usually with B2B companies, where you might only have a very small number of potential customers or the industry may work through referrals or requests for tender. In cases like these, your focus might be more on the conversion and engagement phases of the model. Having a highly effective website is always important, but rest assured that we’ll only recommend what we feel you need, as our focus is always on your success.

Absolutely! We love working with new businesses and the needs of a start up are certainly different from a more established organisation. The first place to start is normally your brand and website design, then we need to identify the most effective attraction strategies for you. Once we have a simple system working for you and making you money, we can begin to expand the digital marketing campaign and roll out more parts of the digital marketing profit machine to keep your business growing. Working with Media Heroes, you can be confident that we’ll provide guidance every step of the way and a big part of our discussions are to help you focus on what’s most important.