H&H Air Con Transitions From Traditional Advertising To The Leader In Digital Marketing

H&H Air Conditioning is largest and most successful air conditioning company in South East Queensland. In 2011, they knew they had to refocus their advertising to concentrate on digital marketing and began the search for Brisbane’s best digital marketing agency.

In September 2011, they began working with Media Heroes with a new website and regional SEO campaign and rapidly began to outperform their competitors online. H&H is now the undisputed leader for digital marketing in the South East Queensland air conditioning market.

About H&H Air Conditioning

H&H Air Conditioning is a local Brisbane success story. Established in 1998 by Nick Hume and Ray Hartwig, the business grew rapidly from humble beginnings to become the largest and most successful air conditioning company in South East Queensland. They have incredible team of engineers, technicians and support staff and foster a culture that’s completely dedicated to customer service. H&H Air Conditioning partner with some of the leading brands in the industry including Fujitsu, Mitsubishi Electric, Polyaire and Daikin, so they can provide the widest choice of quality solutions. They work in both the domestic and commercial sectors from their two locations in Brisbane and the Sunshine Coast.

Challenge

The Search For The Right Digital Marketing Partner

Before working with Media Heroes, H&H Air Conditioning’s previous website didn’t rank organically on Google for anything other than their company brand.

The original website was built by a company not specialising in SEO and successful SEO wasn’t possible without rebuilding the website from scratch. In 2011, H&H Air Conditioning was still spending the majority of their marketing budget with Yellow Pages, but they were looking for a digital marketing agency to help them refocus their investment online. After meeting with several companies, Nick Hume made the choice to come on board with Media Heroes and the journey to the top began.

Solution

Strong Foundations & Continuous Improvement

The original digital marketing plan in 2011 included the creation of a new website, email marketing and a regional SEO campaign.

Before meeting with Media Heroes, H&H had already begun working with another company to commence an Adwords campaign. In 2012, the Adwords campaign was moved across to Media Heroes and the SEO campaign was expanded, based on the successes achieved. In 2014, mobile web usage overtook desktop usage for the first time and H&H Air Conditioning reinvested in a new fully responsive website to stay ahead of their competitors. Since 2014, the digital marketing campaign has continued to evolve and H&H Air Conditioning remains the leader in the Brisbane and Sunshine Coast markets.

Custom web design
Fully responsive website
Content marketing
Email marketing
Regional SEO campaign
Google Adwords campaign

I would recommend speaking with Alistair and his Team at Media Heroes to any business wishing to invest in a digital media marketing strategy. They can give you honest understandable advice outlining the whole process and outcome. This allows you to make the correct decisions the first time, saving you both valuable time and money. Their ongoing marketing campaign support and ability to stay ahead of the market with outstanding results is a testament in itself.

Nick Hume - Director & Sales Business Manager

Results

H&H Stays Ahead Of The Competition With Media Heroes

The original website build and SEO campaign propelled H&H from having no Google rankings in 2011 to the first page of Google for the majority of their keyword phrases within a few months.

Even with approximately 500-600 changes to Google’s algorithm each year, H&H’s performance has remained incredibly consistent and has continued to strengthen over the years. When comparing the SEO performance for the top 10 competing air conditioning companies in South East Queensland, H&H has more than DOUBLE the average ranking performance of their closest competitor.

H&H Air Conditioning currently has 28 position #1 Google rankings, 60 top #3 rankings and more than 91% of all targeted keywords are on the first page of Google. The digital marketing campaign continues to go from strength to strength and the combination of a high converting website, email marketing, Adwords and SEO produces thousands of lead conversions each year and an incredible return on investment.

Visit H&H Air Conditioning Website

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